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What is a Marketing Funnel

Apr 6

What exactly is a channel for marketing and what are the reasons why an online marketing professional have one?

It is a marketing strategy used to get prospective customers to purchase items from your site. It's a sales process in which a visitor comes to your blog to seek information that may help solve the issue. You can build a relationship through specific tools.


This will help to understand the needs of every user. This will help you provide the best information possible to all your visitors. The visitor will feel more confident buying your product if you have gained their confidence. The visitor becomes a customer.

Many customers end up becoming extremely loyal customers and will buy almost any product your website sells. The marketing funnel is a collection of the various steps involved in converting a website visitor to a customer who will buy anything you sell.


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This is the goal that should be achieved. A well-designed funnel will accomplish this easily.

You've got your marketing resources to entice people's attention and draw them into the funnel. When they fill out the forms that you have on your PERSONAL Lead Capture Page, they enter the funnel. Since no one will opt-in on your business' lead capture page, I have said "personal". They are looking to become as a leader and not a business.

The page for lead capture is the entrance into the funnel. When they click the "Sign up Now" or "Enter Here" button, they enter an entirely new idea of network marketing.

It is their decision. It's their choice. They don't have to buy your services as a mentor or leader. You can also show them ways to get more leads and cash into their businesses.

This is how a standard funnel works.

The "front-end", you can make a promotional offer that can attract and qualify potential customers who might be interested in buying your product further in the sales funnel. In order to get the free product, people must sign up (also known as opt-in) and give their email address as well as their name, and in turn they will be added to your list of email subscribers.

Now, you can include these contacts in your email lists so that you can send them other relevant offers.

When they sign up for the offer, they'll be taken to a webpage that provides a low price or what is known as a tripwire offer. This is the point where they go into the "back-end of the funnel."

If they buy the low-priced offer, they'll be added to another similar offer for a higher price (normally called an "upsell"). If the buyer buys this higher priced offer, they will again be transferred to the next product at an even more expensive cost. This could continue for a lengthy period of time.

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